THE BRIEF: To provide 15 minutes of 'cool' music for the Dragon Brands phone system.

Hold music has traditionally had bad press. Akin to eleveator muzak, it's relevance has been contested for many years. However now, in the 21st century, where absolutely everything is personalised, even a brief moment spent waiting must be filled with something unique. This is where Electroblankets comes in ...

The initial request was for some bespoke music which we both quickly ascertained wasn't within their budget or timeframe. However, as purveyors of cool, Electroblankets hold many examples of cool for this very purpose.

Supplied with a few discs of Electroblankets stock audio, it wasn't long before the client snapped up over 30 minutes of audio, for less than it would cost MCPS/PPL rates for the year.

Even with some required edits to the original audio files, the whole thing was done and dusted within the week.