Music imitates feelings and initiates emotions in ways words cannot.

Imagine harnessing these properties to assert your brand's presence and to enhance your customers' experience. The benefits are clear; recognition, association and familiarity.

Every living thing or kinetic occurance has a sonic identity; the falling of leaves, the whirring of a washing machine, the click of a door, the purr of a kitten, the kick of a football.

An audio ID can maximise the impact of your identity and, after all, this is nothing new. Film-makers have been using music for years to create suspense, heighten emotion and underpin messages. The difference is we now inhabit a world where we can all have our own theme tunes.